email marketing relationship

Is Email Marketing Dead?

Email Marketing Is Email Marketing Dead? Spoiler Alert:  Email Marketing isn’t dead.  That’s like saying, Direct Marketing is dead and if that were the case, then we would all have less flyers, postcards, catalogs and magazines in our mailbox and we would put a whole slew of people out of business: Mail Delivery, Printing, Address Aggregates and more.   Pretty short post here, Title question asked and answered in the first sentence.  But aren’t you curious as to why everyone is saying it’s dead? The fact is, in the same breath that the online gurus proclaim “email marketing is deal” they resurrect it with another name.  “Online Invitation” or “Social Conversion” or “Sales Funnel Entry” it’s all about collecting an … [read more]