Why Every Website needs a Sales Funnel
Even if you aren’t selling anything
First, let’s get clear. If you have a website, you are selling something. You may not have a product ready to ship, or a digital system ready to sell, but you wouldn’t be online if you didn’t want to connect and engage people. AND not just any people, but specific people. We will call these people… Your audience.
So, while you may not be packaging, shipping or delivering in the conventional sense of the word, you are providing a “product” with the intent to “sell” it to your audience.
Second, do you want to have to introduce yourself to thousands of new people a day… or do you want to engage your audience in a way that keeps them coming back for more?
Pretend your website is a store front.
If you were a store… would you
Rely solely on new customers every day? or would you expect substantial repeat business?
Let’s be honest, there is so much stuff out there, that unless you’re simple and easy to find, your audience can and will go somewhere else.
ENTER THE SALES FUNNEL
Your sales funnel is your own personal “google maps” to your store front. What I mean to say is, that by asking your audience to “sign up” you are creating a way to connect and engage that doesn’t require that they go looking for you anymore. They will find you in their inbox. They will hear from you… you don’t have to wait for them to find you again.
Without a sales funnel, you are at the mercy of the Google/Yahoo/Bing search gods. Sometimes you’ll be found, sometimes you won’t… no consistency no way to engage and connect to create return audience
WITH a sales funnel, you invite your audience to receive more of what you have to offer, easily and without any searching or afterthought, because you’ll take care of the delivery.
Creating your sales funnel is easy, in fact, if you have a wordpress site, you can get started free by allowing your customers to subscribe to your site.
However, I want you to imagine a different option.
I want you to imagine… a funnel, where you provide real valuable information and content to your audience… exclusively through your funnel. And that my friends requires a mail service. For years, I used Mailchimp. It’s good, it is widely integrated without many systems … but there’s a new kid in town. This “new kid” is called sendlane and it’s AMAZING.
Sendlane has a full compliment of gorgeous “out of the box” landing pages and an easy to navigate visual interface for “workflow” marketing. (workflow is the new and lovely sounding replacement for “drip” which sounds a little disgusting)
I found Sendlane easier and nicer then constant contact (which has been around FOR EVER)
However, Sendlane is new to the game, and if you’re using plugins to connect, you may need to make minor adjustments. You may have noticed a “slide in” invitation when you visited my site, that was a combination of “Hustle” popup plugin from WPMUDEV and Sendlane. I’m telling you that, because on the surface, the Hustle plugin didn’t specifically “say” it integrated but as you can see… it does.
EVERY invitation needs a gift.
If you expect your audience to “pay” you, you’ll need to give them something in return. The rule is that your gift must be MUCH MORE valuable then the actual payment.
In the case of a sales funnel, the payment your going to receive is… an email address (queue angelic music)
Email addresses are like gold…. and the email address from someone that is actually interested in what you have to offer… is… the holy grail!
Bring you best game to the table here and create something that really showcases what you have to offer. Make sure it educates your audience in what is possible through you and your information and really over deliver! This is your chance to shine! This is your chance to make a great first impression and introduce yourself to your audience in a way that will create your ongoing relationship.
Most people offer Free eBooks or Free Physical Books or Free lessons or Free Course or even Free Entry into a sweepstakes or giveaway.
You decide what works for you.
ME? I offer a Free Sales Funnel Bootcamp.
I have a COMPLETE Sales Funnel Course already prepared and queued up ready for delivery. WHY? Because I LOVE this stuff, and I’m great at it!
I literally walk my subscribers through every single step of the sales funnel. From creating their gift, to delivering their valuable content. It doesn’t matter if your website is about Cats or Catalytic converters you have something to offer your audience and it’s time that you packaged it and got it together to get the most out of your website!
Why Most People Don’t have a Sales Funnel
Most website owners, affiliate marketers and bloggers don’t have a sales funnel BECAUSE they believe they don’t have the time or money to create one. (I call B.S. on that one)
I’m going to let you in on a little of the training you’ll get form my Sales Funnel Bootcamp... and it’s called The Three C’s and they are Clarity, Courage, Competence.
Clarity: There are a million distractions and “reasons” for NOT doing what we need to do to move forward with our financial abundance. Hey, I am the queen procrastinator, I can literally find 10 things right now that will stop me from doing things like… the laundry, dishes, gardening… and I used to be that way about my online marketing too. Until I DECIDED that unless I changed my focus, I was going to continue to get what I’d always gotten. All of those distracts are just excuses. (don’t get mad at me, the truth hurts) You can’t sit there and tell me that you can’t find 5 minutes a day to work on your future. 5 minutes every morning or evening or afternoon to devote to your future.
The problem is NOT the distractions, the problem is you simply aren’t clear on your goals. You need laser focus on your EXACT goals to accomplish them AND KNOW they are accomplished, so that you can move on to the next step, and the next and the next and the next.
Courage: All that takes courage. It’s not easy to be or want to be more than you are right now. The world around you wants you to stay the same. People around you don’t want you to change and be more. It takes courage to step out of the box that you built… the comfortable, easy to access box… and step into a world of unknown wonder and challenges. YOU CAN DO THIS.
Competence: This is where training comes in. Offers like my Sales Funnel Bootcamp are designed to help you show up for your dreams and learn what you need to know to get to the next step and next step. My training isn’t the only training out there there a TON of great programs.
I suggest Wealthy Affiliates for the complete website and marketing design if you’re interested in a wordpress website (which is becoming more and more standard)
My other favorite which is geared towards the REALLY MOTIVATED online marketer (also a complete solution) CLICK FUNNELS both have very active community and exceptional help and support.
Everyone with a website/blog has something to offer and should be inviting their audience to receive more with a free gift. It keeps your audience coming back, it helps them recognize you as an expert and your website as their portal to your expert advice. It CONNECTS you.
Learn how you can setup your own sales funnel by subscribing to free instruction at one of my favorites:
-I’m partial to this one… because it’s mine! 🙂
-I’m a member of wealthy affiliates and I love the active and encouraging community
-I love click funnels, I learned more in the 7 day free trial then I learned in the last 7 years
Make sure to comment below!